I attended the conference last year, and it was an eye opener almost to the point of being an epiphany. If you can, please attend. I’m going again, and can’t wait to learn. To boil down the premise, you can, by effective, low cost (even no cost) methods increase your own radius of influence, your networking, and your reputation. Instead of getting angry at the mass marketers, who aren’t interested in relationships, repeat clients, etc. You can beat them by being smarter.